Focus on embossing of brochures, printed material

The embossing tool for the centre was adjusted to create a stronger effect and the middle really came alive.© Iggesund

When a book of newspaper samples arrives in the mail service, the recipient is frequently most interested in the samples themselves. Iggesund Paperboard has come up upwardly with its new swatch book of Invercote G, Invercote Creato and Invercote Duo. "Invercote has a dimensional stability and flexibility which makes it a skillful pick for people who want to utilize embossing to give their brochure or other printed fabric a third dimension," explains Alex Guglielmi, one of Iggesund's market place technicians. He supervised the book's production with a special focus on the embossing. "It tin can heighten the tactile experience, attract more attending and, not least, reinforce the feel of quality."

Good tools are needed to achieve expert-quality embossing. For this production Iggesund worked with the Swiss toolmaker SMR Stanztechnik. "In the swatch book our main task was to emboss the details in the photos," Guglielmi says. "In doing and then, it'southward important non to change or distort the basic concept of the prototype."

One example is the large embossing of an island on the cover. The embossing runs across the front end cover, spine and dorsum encompass. The first test embossing of the image made a stone, which had been in the groundwork, appear to accept moved closer to the viewer. "We had to remake the tool to avoid creating this consequence and now we've achieved the right residuum between the image and the embossing," he says. In another photo the embossing of an eye had to be redone. The upshot was not clear enough and so the tool had to be adjusted to create a more obvious visual impression. Another effect Guglielmi likes to mention is how the press and embossing of the proper noun Invercote work together on the start page of the sample book.

Invercote Duo is a very adept material for exploring the limits of embossing. Finishing it with special varnishes highlights the embossing and champagne bubbles to produce this very sophisticated end outcome. © Iggesund

"Information technology'south really easy to get wrong doing this. I usually recommend that people actually recall most and understand what they are going to highlight with embossing and printing. As it is a symbiosis betwixt the paperboard, embossing tools and printing, it'south far easier to notice the smallest mis-register when you emboss along straight lines. Often output and quality are misunderstood. So when you lot have these enervating elements coming together, I often recommend reducing the number of single positions in a  sheet to attain the best registration between printed and embossed images."

When a project calls for finishing processes that require multiple press passes, Invercote's dimensional stability provides exceptional registration. Normally, printers find themselves trying to convince their clients to limit the number of press passes in gild to avoid registration issues. But Invercote'south dimensional stability allows y'all to take on challenges. To demonstrate Invercote'southward performance in this area, Iggesund has produced printed projects with more than twenty press passes with expert results.

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Source: https://packagingsouthasia.com/packaging-production/focus-on-embossing-of-brochures-printed-material/

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